World’s first Bearded Attraction dating pop-up

You heard correctly! We’re launching the world’s first Bearded Attraction dating pop-up experience, which will be open at Highcross Shopping Centre in Leicester on Tuesday 13th of February.

We’re looking to matchmake hairy men with singletons seeking a partner with fantastic facial hair. The unique pop-up dating booth will give beard-loving singletons the chance to choose their dream man based solely on his facial hair.

The pop-up will run from Highcross Leicester at 11am-2pm, with three separate groups of bearded men and beard-loving singles given the opportunity to win a date. The groups will be split into heterosexual, homosexual and bisexual daters. Candidates will only be shown the facial hair of each potential partner, nothing else, but are welcome to look, touch, stroke or smell to make their decision. The men will be eliminated until the lucky chosen one is left. Potential dates must register to take part beforehand.


A few important pieces of information:

  • Candidates must be currently single and over the age of 18
  • Must be comfortable with touching strangers (beards only)

Sound like you? Send us your name, age, sexual orientation, email address and your best dating photo below

Got a fantastic beard and want to be one of our lucky singletons? Click here to apply for the job.

Keval Dattani, co-founder of Mo Bro’s, said,

“While bearded men tend to be popular with the ladies, we know that sometimes people can need a little helping hand when it comes to dating – especially around Valentine’s Day when it can be lonely for singletons. That’s why we’ve launched the Bearded Attraction pop-up, to do our best to make sure there’s not a ‘Mo Bro’ without a date on the most romantic day of the year!


“We were overwhelmed by the response to the launch of our Beard Stroking event over Christmas and can’t wait to be the ultimate wingman for our fellow Mo Bros this Valentine’s Day.”