Find love this Valentine’s Day at our Bearded Pop-Up

We’re launching the world’s first Bearded Attraction dating pop-up, which will be open at Highcross Shopping Centre in Leicester from Tuesday 13th of February, and we want YOU to be a part of it.

If you or a friend has facial hair that gets the ladies and/or fellas in a spin, you’re in luck as we’re currently recruiting bearded men to be the subjects for our dating experience, and we’ll even pay for your date if you’re lucky enough to score one.  

A few important pieces of information:

  • Only candidates with beards at least 2 inches long will be considered for experience
  • Must be currently single and over the age of 18
  • Must be comfortable with being touched by strangers

The pop-up will run from Highcross Leicester at 11am-2pm, with three separate groups of bearded men and beard-loving singles given the opportunity to win a date. The groups will be split into heterosexual, homosexual and bisexual daters. Candidates will only be shown the facial hair of each potential partner, nothing else, but are welcome to look, touch, stroke or smell to make their decision. The men will be eliminated until the lucky chosen one is left. Potential dates must register to take part beforehand.


Sound like you? Send us your name, age, sexual orientation, email address and a photo of your magnificent facial hair in all its glory below

Not got a beard but fancy dating someone that does? Click here to register and reserve your slot at the pop-up.

Keval Dattani, co-founder of Mo Bro’s, said,

“While bearded men tend to be popular with the ladies, we know that sometimes people can need a little helping hand when it comes to dating – especially around Valentine’s Day when it can be lonely for singletons. That’s why we’ve launched the Bearded Attraction pop-up, to do our best to make sure there’s not a ‘Mo Bro’ without a date on the most romantic day of the year!


“We were overwhelmed by the response to the launch of our Beard Stroking event over Christmas and can’t wait to be the ultimate wingman for our fellow Mo Bros this Valentine’s Day.”